Strategic storytelling that connects.
Ivy Cuervo is a senior marketing executive with nearly two decades of experience leading brand strategy, integrated communications, and go-to-market programs for B2B technology companies.
As Director of Global Brand & Marketing at Dejero, Ivy leads the company’s global marketing function, overseeing brand strategy, product marketing, strategic partnerships, and content across broadcast, public safety, and enterprise markets worldwide. She has directed international product launches, built partnerships with Microsoft, Eutelsat, Dell, and CentralSquare Technologies, and developed marketing programs that connect technical innovation to human impact.
Her go-to-market programs have spanned 6+ product launches across broadcast, public safety, and enterprise markets, reaching customers across North America, Europe, the Middle East, and Asia-Pacific.
She has built and activated a global technical partner ecosystem including RGB Spectrum, FOR-A, and Alfalite, culminating in an unprecedented eight-company live emergency simulation that won a MIX Best of Show Award at ISE Barcelona.
Before Dejero, Ivy held senior marketing leadership roles at The Princess Margaret Cancer Foundation and Canadian Hearing Services, where she led digital transformation and stakeholder communications initiatives.
A former CBC and CTV journalist, she brings a rare combination of editorial discipline and commercial instincts; the ability to distill what’s complex into what’s compelling, and what’s compelling into what converts.
Bilingual in English and Spanish. Based in Toronto.
Ivy has transformed how Dejero communicates our mission-critical connectivity story to the world. Her strategic approach to brand and marketing has elevated our position as the global leader in critical connectivity while ensuring our messaging resonates authentically with the diverse markets we serve, from broadcast and public safety to defense and enterprise. What makes Ivy exceptional is her ability to craft compelling narratives that bridge technical innovation with real-world impact. She doesn’t just create marketing materials; she builds strategic narratives.
Kevin Fernandes — CRO, Dejero (direct manager)
Areas of Expertise
Industry Depth
20+ years spanning journalism, nonprofit, and B2B tech marketing
Global Reach
Global campaigns across North America, Europe, and Latin America
Enterprise Partnerships
Strategic partnerships built with Eutelsat, Dell & more
Stage & Platforms
Speaker: MPTS London, AMA Toronto, CHHA Radio, CBC & CTV News
Corporate & B2B TechnologySenior marketing leadership for technology companies navigating growth, transformation, or market repositioning. Specializing in brand architecture, product marketing, global go-to-market strategy, and building the internal marketing functions that scale.
Strategic Communications & MediaExecutive media coaching, narrative development, and communications strategy for technology leaders who need to speak with authority, to press, investors, partners, and the public.
Speaking & Thought LeadershipKeynotes and panels on strategic storytelling, multicultural marketing, AI and the future of communications, and building authentic brands in technical industries.
Let’s connect on LinkedIn!
Ivy was a delight to work with. Her creativity, leadership, strategic communication skills, and action orientation had a great impact on The Princess Margaret brand. She led a motivated team to achieve great results. She is a quick study and would make an amazing addition to any leadership team.
Christine Lasky — Former CMO, The Princess Margaret Cancer Foundation (direct manager)
