Some stories demand a news release. Others demand something more. This is where I put down the briefs and pick up the pen, a space for writing that doesn’t fit neatly into a campaign deck but refuses to stay quiet.
Published Work
Cablefax: Most Powerful Women, 2026
Named to Cablefax’s 2026 Most Powerful Women list, which recognizes women shaping the future of media, broadband and technology.
Targa Newfoundland: Brand, Marketing & Communications, September 2026
For the event’s 25th anniversary, Dejero helped to lead the brand, marketing, communications and sponsorship activation behind its first-ever livestream. We carried the race from roads with little or no cell service to viewers around the world. During race week the stream drew 19,457 YouTube views. The YouTube channel tripled its lifetime views in 10 weeks and gained 1,000 new subscribers.
TV Technology: Bylined Opinion Writer, April 2026
The broadcast industry has been building sophisticated production architectures on a connectivity foundation that isn’t ready to carry them. A case for putting the network first.
TV Technology: Bylined Opinion Writer, November 2023
Published in the broadcast industry’s leading trade publications, tracing Dejero’s 15-year journey.
Mentorship is more than just advice
A reflection on the transformative power of mentorship, the kind that doesn’t just offer guidance but ignites potential. Written as part of my multi-year involvement with AMA Toronto as mentor and thought leader.
McGraw-Hill Ryerson, 2012
A nationally published anthology of Canadian nonfiction featuring my work alongside writers including Naheed Nenshi and Katrina Onstad.
Speaking
Targa Newfoundland: Livestream Co-Host, 2026
Returning to my broadcast roots, I co-hosted the live stream of Targa Newfoundland’s 25th anniversary with professional racing drive Randy Pobst and his award-winning navigator Paul Abbott.
Stay Relevant and Get Hired in Marketing: What Recruiters Won’t Tell You
Panel speaker. Photos courtesy of the American Marketing Association – Toronto, May 2026.
MPTS 2023, London, UK
Moderating conversation on how blending private 5G mesh networks with public networks is transforming live multi-camera sports production. Sponsored by Dejero.
CHHA 1610 AM: Toronto Spanish-Language Radio
A live Women’s Month panel in Spanish with Paula Videla Rodríguez and Marcela Flores on perseverance and discipline as tools for professional empowerment. Streamed live March 28, 2024.
American Marketing Association, Toronto
Multi-year mentor and recurring speaker on brand strategy, multicultural marketing, and professional development.
St. Joseph’s College: Graduation Keynote Speaker
Invited back to my former high school as a featured graduation speaker. A full-circle moment connecting my roots in Toronto’s immigrant community to my career as a journalist, brand strategist, and founder.
Critical Connections Podcast
In-depth conversations with broadcasting pioneers, public safety leaders, and the technology experts who make critical connectivity possible when it matters most.
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